Save Your Pennies: 3 PR Tools That Aren’t Worth The Investment

When I left my agency career to pursue entrepreneurship, I was suddenly in the position of the bootstrapping organizations I wanted to serve. I no longer had access to the agency resources I’d come to rely on.

Every tool I thought I needed to run my business — from my computer to the accounting software I chose to the tools of my trade — risked the chopping block. And the biggest cuts came from the expensive tools I’d learned to love to use in my agency days.

Over the years, I’ve found free substitutes or even simple hacks that have proven even more effective that the tools I once missed. When you RSVP for my Creative Live workshop Simple PR for Creatives, you can download a PDF of my favorite free resources for building relationships with the press, keeping up with industry news, and tracking the outcomes of our PR programs.

But today I want to talk to you about those other resources — the expensive kind.

Read the full post for 3 PR tools your bootstrapping business can do without.

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  • Tara Gentile, Business Strategist for the You Economy

    I’ve got the best PR representation in the business.

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    Tara Gentile, Business Strategist for the You Economy
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    Matt Lindner, Reporter for Chicago Sun-Times & RedEye
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    Photo: Catherine Just

    Danielle LaPorte, Author, The Desire Map