In my last post, I told you that a media campaign isn’t the magic bullet for traffic that many people think it is.
But that doesn’t mean that media coverage isn’t good for your business.
Quite the contrary.
The biggest benefit to media coverage is how it boosts conversions and sales.
While there can be traffic benefits (especially with consumer products), to me, this effect is secondary to the sales impacts.
Let’s take a look at how you can use media coverage to drive conversions and sales.
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We are a boutique PR agency that works with social enterprises and forward-thinking businesses to craft storylines that hook the media and captivate customers. Our clients tap our deep experience working with the media consumers trust.
I’ve got the best PR representation in the business.
I want my message to reach as many people as possible. With B on my team, I not only feel like I’ve got the best PR representation in the business, I feel like I have two cunning strategists who partner with me on making my message meaningful, relatable, and unforgettable to the right people.Tara Gentile, Business Strategist for the You Economy
Maggie is head-and-shoulders above any other publicist I’ve worked with.
Maggie is a talented publicist with a knack for knowing what kinds of storylines resonate with audiences. She and I worked together on a feature story she researched, developed, and pitched to me based on previous stories that I had done. I would wholeheartedly recommend Maggie to any organization looking to improve their media outreach efforts.Matt Lindner, Reporter for Chicago Sun-Times & RedEye
We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.
You helped us look at every angle and to make choices that really fit with what we stand for. You’re a class act.Danielle LaPorte, Author, The Desire Map
Photo: Catherine Just