The X-Factor that Sets Your Content Apart from the Competition

Eight miles from the nearest paved road stood the Mojave phone booth.

This relic, out in the middle of nowhere, should have lived a long, obscure life out in the desert. Instead, it captured the public’s imagination, to the point that it attracted so many visitors that the National Park Service removed all traces of the booth to discourage people from visiting the site.

Although the phone booth is no longer there, its fame and popularity begs the question.

Why did it inspire such a devoted following? What can we learn about standing out from the competition from the worldwide obsession around this obscure object?

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We are a boutique PR agency that works with social enterprises and forward-thinking businesses to craft storylines that hook the media and captivate customers. Our clients tap our deep experience working with the media consumers trust.

Our clients tap our deep experience working with the media consumers trust.

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  • Tara Gentile, Business Strategist for the You Economy

    I’ve got the best PR representation in the business.

    I want my message to reach as many people as possible. With B on my team, I not only feel like I’ve got the best PR representation in the business, I feel like I have two cunning strategists who partner with me on making my message meaningful, relatable, and unforgettable to the right people.

    Tara Gentile, Business Strategist for the You Economy
  • Matt Lindner, Reporter for Chicago Sun-Times & RedEye

    Maggie is head-and-shoulders above any other publicist I’ve worked with.

    Maggie is a talented publicist with a knack for knowing what kinds of storylines resonate with audiences. She and I worked together on a feature story she researched, developed, and pitched to me based on previous stories that I had done. I would wholeheartedly recommend Maggie to any organization looking to improve their media outreach efforts.

    Matt Lindner, Reporter for Chicago Sun-Times & RedEye
  • Danielle LaPorte, Author, The Desire Map

    We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.

    You helped us look at every angle and to make choices that really fit with what we stand for. You’re a class act.
    Photo: Catherine Just

    Danielle LaPorte, Author, The Desire Map