How to Vet PR Opportunities

When a media opportunity lands in your inbox, it’s exciting. Your work is getting noticed, and you’re getting the recognition you’ve always wanted. But every once in a while, one of those PR opportunities turns out to be a trojan horse. Maybe a blogger has reached out to you for a blog tour with lots of strings attached. Or the magazine you love wants to sell you an ad spot. Or, the request seems like it’s not a fit at all, and you’re not even sure how you ended up on their radar. Requests like these are often a source of stress…

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Our clients tap our deep experience working with the media consumers trust.

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  • Tara Gentile, Business Strategist for the You Economy

    I’ve got the best PR representation in the business.

    I want my message to reach as many people as possible. With B on my team, I not only feel like I’ve got the best PR representation in the business, I feel like I have two cunning strategists who partner with me on making my message meaningful, relatable, and unforgettable to the right people.

    Tara Gentile, Business Strategist for the You Economy
  • Matt Lindner, Reporter for Chicago Sun-Times & RedEye

    Maggie is head-and-shoulders above any other publicist I’ve worked with.

    Maggie is a talented publicist with a knack for knowing what kinds of storylines resonate with audiences. She and I worked together on a feature story she researched, developed, and pitched to me based on previous stories that I had done. I would wholeheartedly recommend Maggie to any organization looking to improve their media outreach efforts.

    Matt Lindner, Reporter for Chicago Sun-Times & RedEye
  • Danielle LaPorte, Author, The Desire Map

    We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.

    You helped us look at every angle and to make choices that really fit with what we stand for. You’re a class act.
    Photo: Catherine Just

    Danielle LaPorte, Author, The Desire Map