The Complete Guide To Using Help A Reporter Out

One of the easiest and most underutilized ways to get publicity is by using Help a Reporter Out (HARO), a tool that connects news sources (that’s you!) with journalists. HARO is a resource that you can use to immediately get PR for your business on influential media sites ranging from Huffington Post to CNN.

Through a straight-forward, free subscription service, HARO sends you queries from reporters and bloggers, who are looking for sources to share their expertise, top tips and case studies.

Read on for everything you need to know to use HARO to get publicity for your business — starting now!

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  • Tara Gentile, Business Strategist for the You Economy

    I’ve got the best PR representation in the business.

    I want my message to reach as many people as possible. With B on my team, I not only feel like I’ve got the best PR representation in the business, I feel like I have two cunning strategists who partner with me on making my message meaningful, relatable, and unforgettable to the right people.

    Tara Gentile, Business Strategist for the You Economy
  • Matt Lindner, Reporter for Chicago Sun-Times & RedEye

    Maggie is head-and-shoulders above any other publicist I’ve worked with.

    Maggie is a talented publicist with a knack for knowing what kinds of storylines resonate with audiences. She and I worked together on a feature story she researched, developed, and pitched to me based on previous stories that I had done. I would wholeheartedly recommend Maggie to any organization looking to improve their media outreach efforts.

    Matt Lindner, Reporter for Chicago Sun-Times & RedEye
  • Danielle LaPorte, Author, The Desire Map

    We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.

    You helped us look at every angle and to make choices that really fit with what we stand for. You’re a class act.
    Photo: Catherine Just

    Danielle LaPorte, Author, The Desire Map